Friday, November 6, 2009

The Julie/Julia Project


Have you heard about the Julie/Julia project ?

It's a blog written by a bored secretary, in which she reproduces the recipes of colourful TV chef Julia Child.

I was reading the Blog late last night and laughing out loud at her attempts to juggle a mundane job with her forays into the Blogosphere. She started way back in the early noughties when Blogging was still a rare hobby and Bloggers an exotic species.
The new fangled concept of 'The Blog' made it possible to self-publish instantly. One woman and her laptop could tap away happily for hours, churning out endless streams of thought into the arms of an anonymous readership. There was no reward, except the satisfaction of saying whatever you want, whenever you want, and having it there in some corner of the web, forever.

The really popular Blogs have what I refer to as a UBSP (unique blog selling point) because they detail an unusual hobby, have utter shock value (Belle Du Jour/Petite Anglaise anyone?) air laundry so filthy it bypasses the Hotpoint on the way to the Bonfire or air controversial political or religious views on the extreme side of the spectrum.

My Blog is just something I write, without a Grand Plan or intention.
I have far too many opinions for my own good, so Das Blog is a handy outlet.
Still, the fact that it's out there and in the public domain is quite scary, quite a risk really.
Julie, the bored office worker living in a tiny apartment in NYC and author of The Julie/Julia Project is hesitant about Blogging.
She fears that nobody will care about her 'navel gazing' journeys into some old cookbook. But isn't a Blog supposed to be somewhat self indulgent? Isn't that the whole point? It's an online diary, so will scream ME ME ME. Most of us want to know more about Other-Peoples-Lives and what ultimately makes them tick.
It's fascinating. It's a human soap opera. It's real life stripped down to the bare bones. A revelation. The most interesting thing in the world is Other People.

But how awfully selfish of you Ms. Blogger, to fritter away half an hour publishing a post about Blogging!
Don't you realise that the number one biggest faux pas in all of Blogville is to dedicate an entire Post to the very subject of Blogging itself?
Stick to the point!

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